Iittala and Pokémon design stripy tableware emblazoned with Pikachu
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Finnish brand Iittala has updated its beloved striped Origo tableware with playful illustrations of Pokémon character Pikachu "almost 'adventuring' across the collection". The collaboration was created to mark 30 years of Japanese media company Pokémon. Iittala worked with the company to redesign its Origo collection, a selection of everyday tableware decorated with colourful stripes, which The po


