IHOP promotes pancakes with low-tech aesthetics, experiential play
Culture Index
Score Breakdown
Relevance
21/25
Freshness
19/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
5-Axis Cultural Radar
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
