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IHOP bites into little treat trend with Katseye-soundtracked campaign

Marketing Dive / 14 September 2026 / 18h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

24/25

Authority

18/20

Brand Signal

5/15

Depth

2/15

5-Axis Cultural Radar

Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.