iFit and NordicTrack bet on connected pilates with $10k reformer
Culture Index
Score Breakdown
Relevance
15/25
Freshness
16/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
For the Wellness Briefing, Glossy sat down with Yvette McGaffin, director of pilates product marketing for iFIT, parent company to NordicTrack, to learn about the company’s first consumer reformer machine launch.
