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iFit and NordicTrack bet on connected pilates with $10k at-home reformer

Glossy 27 May 2026 4h ago
iFit and NordicTrack bet on connected pilates with $10k at-home reformer
71
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
For the Wellness Briefing, Glossy sat down with Yvette McGaffin, director of pilates product marketing for iFIT, parent company to NordicTrack, to learn about the company’s first consumer reformer machine launch.
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