If You’re Going To Change Your School’s Mascot, At Least Have The Decency To Get Weird
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The University of San Francisco is a staid enclave of higher learning, a rectangular hodgepodge of buildings gerrymandered to fill 19 square blocks of prime city real estate. It is a culturally and ethnically diverse educational operation and has been so for decades. Also, it has no football team to interfere with the peace and quiet of the place, and its men's basketball team has not been of nati
