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‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform

Fast Company 08 August 2026 11h ago
‘If trust breaks, your business breaks’: How Alphonzo Terrell is building Spill to be a different kind of social platform
56
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Alphonzo Terrell was the global head of social and editorial at Twitter, until Elon Musk’s $44 billion acquisition that led to roughly 80% of the company’s workforce being laid off —Terrell included. But he wasted no time in creating his own social media platform, Spill , with a very clear perspective. After years of seeing firsthand how harmful and exploitative social media can be to Black and qu
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