If Kombucha’s the New Tequila, What’s Next for Alcohol Brands?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
As alcohol brands work to stay relevant with a generation that drinks differently to those before it, here are the strategies shaping wine and spirits’ next phase of growth.
