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Idaho’s burlap ‘Haute Potato Collection’ hits New York Fashion Week

Ad Age 26 February 2026 11h ago
Idaho’s burlap ‘Haute Potato Collection’ hits New York Fashion Week
61
Relevance
16/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
Relevance Freshness Authority Brand Depth
EvansHardy+Young turns vintage potato bags into couture in a fun Grand Central activation.
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