Iceland seeks ‘really bad’ photographer for global campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Icelandair is searching for a really bad photographer to help prove that even the worst snapper can take great photos of Iceland. The airline posted a classified-style ad “REALLY BAD PHOTOGRAPHER WANTED. Paid assignment. In Iceland. Approximately 10-day trip. Accommodation and travel expenses included. Required that the applicant have no photography skills. Preferably bad at […]
