IAS touts ‘linear-like’ transparency with CTV ad measurement solutions
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
16/15
Depth
5/15
5-Axis Cultural Radar
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.
