I study polling failures – this time, pollsters were mostly right, if not precise
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Polls had signaled important gains for Democrats ahead of Election Day, in the most reassuring performance since accurately anticipating Barack Obama’s presidential election in 2008.
