I Made This: Shoot-ball, a high-quality, unbranded football for shoots
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
When Will Brookwell, creative director at Run Deep, realised that branded footballs were off limits during shoots and a £5 ball from Amazon wasn't going to cut it, he set out to create his own high-quality, unbranded ball.

