I IN contrasts concrete architecture with bright colours in Andersson Bell Tokyo store
Culture Index
Score Breakdown
Relevance
20/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Local studio I IN drew on the existing architecture when creating fashion brand Andersson Bell's flagship store in Japan, which is filled with glossy, reflective surfaces and warm red and yellow hues. Located in Tokyo's Aoyama neighbourhood, the original building from 1993 has an exposed concrete interior that heavily influenced I IN's design for the The post I IN contrasts concrete architecture w
