Hypothesis used NIH grants to develop a proprietary acne ingredient for new skin-care range
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
California-based Hypothesis, the 7-month-old eczema skin-care brand selling through Ulta Beauty, is targeting the acne market with the debut of a new proprietary acne ingredient and product launch.

