Hypebeast Night at Michelob ULTRA's NYC Pitchside Club Is Where the Beautiful Game Meets Street Style
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
The ultimate soccer-meets-style sanctuary has officially booked its flight to the East Coast. Fresh off a legendary West Coast takeover at the Santa Monica Pier, Michelob ULTRA’s Pitchside Club is bringing the beautiful game's global tournament energy to New York City. On July 17, Hypebeast Night will turn The Standard Biergarten into a high-vibe block party celebrating the exact intersection of s
