Hypebeast Cup and Visa Invite New York to Tap In to Soccer Fandom This Summer
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
New York City's soccer obsession is about to hit another level. As the global tournament takes over screens and watch parties across the five boroughs, our Hypebeast Cup is planting its flag in SoHo for the final stop of its global run. From June 26 through July 19, 430 West Broadway transforms into a month-long destination where soccer culture collides with style, creativity and community.Helping
