Hygiene brand Dettol faces PR crisis in China after ad aimed at critiquing misogyny backfires
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
4/15
5-Axis Cultural Radar
British hygiene brand Dettol faced significant backlash in China for an advertisement perceived as objectifying women, prompting an apology and the removal of the commercial. Legal experts indicate it may have violated local laws and could face potential penalties. Dettol issued an apology on June 22 regarding its latest advert for laundry sanitiser. The four-minute commercial, presented as a micr
