Huggies sees changing tables everywhere
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Huggies has rolled out a print-led campaign that reframes everyday public surfaces as makeshift changing tables, capturing the improvisation that comes with life with a baby. Created by Mischief @ No Fixed Address, the work places the line “If you see a changing table, we see a parent” across a series of unexpected settings, including […]


