HubSpot layoffs: CEO says job cuts are not driven by AI ‘efficiencies,’ but AI is still behind the sweeping changes

HubSpot announced on Tuesday that it is cutting 7% of its workforce—roughly 660 employees—as it reorganizes around what it calls AI -driven customer outcomes. The layoffs come as investors have spent months questioning whether AI will reduce the need for businesses to pay for software like HubSpot’s, a fear dubbed the “SaaSpocalypse.” HubSpot’s platform helps companies manage their customers, sale