Hublot Turned Jeff Koons’ $58 Million Balloon Dog Sculpture Into a 42mm Watch
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Hublot Turned Jeff Koons’ $58 Million Balloon Dog Sculpture Into a 42mm Watch Koons has spent three decades turning party balloons into stainless steel, freezing something floppy and disposable into ten feet of mirror-polished permanence. Hublot has now...
