Huawei and Apple bend to a tougher market with foldable phones as memory crunch bites
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Highly anticipated foldable launches from Apple and Huawei Technologies next week are expected to offer a much-needed lifeline to a subdued global smartphone market, which is bracing for an estimated 17 per cent decline in 2026. Apple’s September 9 event has the industry watching closely, with expectations building for its first foldable iPhone to take centre stage alongside standard model refresh

