HP prints a billboard live on the street – one A4 sheet at a time
Culture Index
Score Breakdown
Relevance
14/25
Freshness
16/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
HP has launched a eye-catching campaign for its Smart Tank printers by printing an entire billboard live in Clapham, using 319 A4 sheets assembled into a large-format OOH site. The activation puts the
