Howdens snaps up DIY Kitchens in £390m online expansion push
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Howdens has agreed to acquire online kitchen retailer DIY Kitchens in a £390m deal as it looks to expand its reach beyond trade customers. The kitchen specialist has struck a deal to buy the Pontefract-based parent company of Ultima Furniture Systems, which trades as DIY Kitchens. DIY Kitchens sells exclusively online and targets customers who...
