How Wizard Wellness used a beauty playbook to disrupt the allergy aisle
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Lorne Lucree, a beauty exec-turned-wellness disruptor, took on legacy incumbents in the allergy space in January with the launch of Wizard Wellness, a line of drug-free, microbiome-focused allergy care. Nine months later, the line has entered Walmart, CVS and Target. Glossy Beauty Podcast host Lexy Lebsack sat down with Lucree to learn how he used a beauty playbook to get there.
