How Van Cleef & Arpels and The Wires are using AI for product discovery and personalization

Today's fashion brands are inundated with options. New technologies and AI-powered tools are giving them more data to work with and more options for connecting with their customers. So much so that figuring out the best way to make use of the data available has become a real challenge. For their part, Van Cleef & Arpels and The Wires are choosing to focus on product discovery and retail personaliz