How Two Film Grads, A TiVo Set And GameTrailers.com Changed Video Game Hype Forever
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Geoff Grotz and Brandon Jones wanted to replicate the ritual they had with Apple's movie trailer portal, plundering TV commercials and demo discs until they caught the attention of MTV
