How to use IRL events to build community against a ‘sea of sameness’ online
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Closed door events are out and intimate neighborhood meet-ups are in. Glossy's Jill Manoff interviews Neda Whitney, president and managing partner at Matte Projects, and Reese Pozgay, SVP of brand and marketing at Moose Knuckles Canada, about the power of community building through thoughtful IRL events.
