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How to turn AI backlash into a winning marketing strategy

Ad Age 02 July 2026 13h ago
How to turn AI backlash into a winning marketing strategy
60
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
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Depth
4/15
Relevance Freshness Authority Brand Depth
The need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their trust could be massive for any brand that strikes the right balance.
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