How to modernize sponsorships and deepen fan engagement, with PepsiCo’s Jonnie Cahill
Culture Index
Score Breakdown
Relevance
15/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Jonnie Cahill, CMO of PepsiCo International Foods, on the “scary moments” before the company’s World Cup WhatsApp campaign and how it is innovating while not betraying core brands.
