How to drive business value growth through brand licensing
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
10/20
Brand Signal
7/15
Depth
6/15
5-Axis Cultural Radar
This article was originally published in World Trademark Review. A strong brand can account for more than 20% of the value of a business and it can be leveraged to drive corporate growth in multiple ways. Once a value baseline is established, brand equity can be enhanced to create a strong brand through sustained brand-building […]
