How to Attract Gen Z’s New Club Kids
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
It’s widely believed that Gen Z don’t party like other generations. But a new crop of influencers and social media savvy DJs are driving young crowds to party capitals like Ibiza. Should brands hit the club?
