How the modern CMO role prepares leaders for the CEO seat
Culture Index
Score Breakdown
Relevance
11/25
Freshness
8/25
Authority
25/20
Brand Signal
4/15
Depth
8/15
5-Axis Cultural Radar
As I move from a CMO role into a CEO role, I’ve realized that the transition isn’t as unconventional as some expect. The modern CMO role has become one of the broadest leadership assignments in the C-suite. Yet the transition still surprises more conventional business thinkers because many still picture marketing as campaigns, messaging, and advertising, rather than enterprise strategy. Spencer St
