How the Miami Grand Prix became a 'Super Bowl weekend': A 50ft 'yacht' and a hip hop museum
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
If the sport is to continue to grow in the U.S., the Miami Grand Prix believes it needs to create a festival-like experience for fans.
