How the Knicks’ Bedazzled Nike NBA Champions T-Shirts Got Made
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
Nike plans out individual designs for each playoff team. For New York City’s new champs, the gothy, rhinestone-dotted tees were made with a teenage demographic in mind.
