How The Jolly Hog scaled to supermarket shelves without losing its bite
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Way back in 2007, Olly Kohn was a man with a vision to change the shelf-dynamics of the UK’s supermarkets. Sick of seeing what he believed to be increasingly poor-quality meat products stocked in the aisles, and after being gifted a sausage maker by his wife, he set about attempting to make higher quality sausages....
