How the Japanese Practice of “Forest Bathing”—Or Just Hanging Out in the Woods—Can Lower Stress Levels and Fight Disease
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
When the U.S. media began reporting on the phenomenon of “forest bathing” as a therapy for mental and physical health, the online commentariat—as it will—mocked the concept relentlessly as yet another pretentious, bourgeois repackaging of something thoroughly mundane. Didn’t we just used to call it “going outside”? Well, yes, if all “forest bathing” means is […]

