How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTok Shop amid channel mix expansion
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
How does a 20-year-old market leader stay on top? For sunscreen brand Supergoop, it requires an evolving channel mix that includes adding mass retailers like Target, joining Amazon’s Premium Beauty channel and using TikTok Shop to market lesser-known SKUs. Supergoop CMO Lauren Weinberg joined host Lexy Lebsack onstage at Glossy’s annual E-Commerce Summit to unpack the brand's channel strategy shif
