How Square helped Chirpy turn first-time visitors into devoted regulars
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Nestled in amongst quaint bookstores, quirky boutiques, independent cafes and toy stores in Leed’s Chapel Allerton, Chirpy is home to a carefully curated selection of gifts, cards, jewellery and local souvenirs. Having taken over the business just five weeks before Christmas 2016, owner Jo McBeth took a leap of faith in what she calls “the...
