How Selfridges Plans to Lock in the 1%
Culture Index
Score Breakdown
Relevance
9/25
Freshness
17/25
Authority
25/20
Brand Signal
7/15
Depth
5/15
5-Axis Cultural Radar
The UK department store chain’s new ‘members club’ — the biggest renovation to its London flagship in a decade — merges private shopping, hospitality and a stage for brand experiences with the logic of an airline loyalty scheme. BoF has the first look.
