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How Ozempic Is Forcing Fashion to Rethink Fit

Business of Fashion 26 May 2026 4h ago
How Ozempic Is Forcing Fashion to Rethink Fit
67
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
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Relevance Freshness Authority Brand Depth
The rise of GLP-1 drugs is exposing long-standing flaws in fashion’s approach to sizing, inventory planning and fit, creating both disruption and opportunity for brands.
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