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How one app is putting performance at the center of its CTV strategy

Digiday 27 August 2026 9h ago
How one app is putting performance at the center of its CTV strategy
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. Partner insights from Nexxen.
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