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How new wellness brand Plainspeak is using mail-in samples to acquire customers

Modern Retail / 30 July 2026 / 2h ago

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New women's wellness brand Plainspeak is using USPS mail-in samples to drive subscriptions for its women’s supplement, sidestepping paid ads. The founders are betting on the analog strategy to build a loyal customer base.

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How new wellness brand Plainspeak is using mail-in samples to acquire customers

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