How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom
Culture Index
Score Breakdown
Relevance
19/25
Freshness
19/25
Authority
18/20
Brand Signal
16/15
Depth
8/15
5-Axis Cultural Radar
The Netflix series “America’s Sweethearts” has expanded the Dallas Cowboys Cheerleaders’ global audience, attracting new fashion and beauty partnerships. But the women creating that value do not necessarily share directly in the resulting sponsorship revenue.
