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How Netflix is rewriting the streaming ad playbook

Digiday 28 April 2026 4h ago
How Netflix is rewriting the streaming ad playbook
60
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Netflix is thriving on third-party DSPs, raising a critical question: Can the streaming giant afford to pursue its own adtech platform?
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