How Nestlé’s US CMO keeps tabs on changing consumer tastes
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.
