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How marketers protect their data strategy during renewed M&A activity

Digiday 22 September 2026 13h ago
How marketers protect their data strategy during renewed M&A activity
62
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
8/15
Relevance Freshness Authority Brand Depth
A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations of capabilities and commercial incentives. For marketers, the announcements are another reminder that even deeply embedded partnerships can take on […]
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