How Madonna ended up dancing with influencer Gymskin in a yet-to-be-released Chelsea shirt
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Before Chelsea had officially launched their new kit for the forthcoming season, various celebrities were pictured wearing the home shirt
