How Macy’s is modernizing a legacy brand around celebrations and customer moments—including the Fourth of July
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Sharon Otterman, CMO of Macy’s, talks about the “Celebrations Start at Macy’s” marketing platform and how the retailer is approaching tentpole moments this year.
