How ‘lying flat’ went from a niche subculture to mainstream phenomenon
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
In late April, China’s top intelligence agency claimed that foreign forces were weaponising the concept of “lying flat” to dispel young people’s “belief in striving” and undermine social values. Once a niche subculture, “lying flat” has evolved into a mainstream phenomenon over the past five years. “Lying flat” became a buzzword on Chinese social media around 2021 during the coronavirus pandemic.

